In The News
TheStreet.com Podcast: Looking Back, Looking Forward
Gregg Greenberg's podcast show 'The Real Story' talks to Zorik Gordon about the economic climate for local advertisers and how ReachLocal has shown growth.
Inc. magazine: ReachLocal No. 39 on Inc. 500
Inc. magazine today ranked ReachLocal No. 39 on its 28th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.
TheStreet.com TV: ReachLocal Rings Newspaper Death Knell
Zorik Gordon, CEO of privately held ReachLocal, explains how his fast growing company is stealing local advertising dollars from newspapers and the yellow pages.
Los Angeles Times: ReachLocal increases options for small businesses advertising online
Looking at the likes of L.A. companies such as SpotRunner, which is cutting staff and changing its business model to focus less on local businesses, you might think that businesses that deal in local advertising have a pretty bleak future. But Woodland Hills advertising juggernaut ReachLocal says that business is just beginning to heat up in the local online advertising marketplace.
Los Angeles Business Journal: Stretching Out: ReachLocal has expanded its small business focus with a new service boosting online ad placement.
... As ReachLocal thrives, larger Internet ad companies are contracting.
Screenwerk: ReachLocal Xchange Revisited
... Reach has built an impressive platform (from my lay perspective). It can accommodate virtually any type of ad unit on any publisher site (online or mobile), where publishers do their own ad serving.
DM News: ReachLocal offers SMBs local ad platform
Local online marketing company ReachLocal has launched the ReachLocal Xchange, an ad technology platform, whose anchor publishers are the Fox Audience Network and Ask Sponsored Listings-Ask.com's paid search ads.
ClickZ: Online Marketing News Roundup for April 21, 2009
ReachLocal opens a local advertising platform. For local advertisers, national brands, and agencies, the platform called ReachLocal Xchange will give access to Internet audiences in a targeted format. ReachLocal says it will provide a single media buy, full campaign tracking and reporting, and optimization technology. Publishers, in turn, can create custom ad inventory offers.
Website Magazine: Reaching Into Local With ReachLocal
One of the challenges in the local advertising and local Web publishing spaces is that there has not been an ad exchange or network which has worked effectively on that often micro level. That's all about to change with the release of a new platform from ReachLocal (the ReachLocal Xchange). . .
Screenwerk: ReachLocal Bows Local Ad Xchange
. . .ReachLocal has done something potentially quite significant here, making local inventory more accessible to more marketers. It has also shifted its model somewhat and potentially made itself that much more valuable as a company as well.
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