case studies
Floorshop.com.au retails timber, cork, bamboo and laminate flooring. ReachLocal helped floorshop increase their website traffic by around 80% and they have converted many of these website visitors into customers. According to owner Neil Walter the best thing about ReachLocal is that he can easily monitor the results to see how well his campaign is working.
Industry: Flooring Sales
Location: Brookvale, Sydney, NSW
Challenges: Price conscious consumers are researching flooring products and prices online and he wants to be where these consumers are searching
Solution: ReachLocal’s online advertising service enabled Floorshop to target the 17,820 consumers searching online for timber flooring in Sydney each month.
Results:
• Averaging over 60 calls per month from the campaign
• 679 new leads delivered in 15 weeks
• Made in excess of $3000 directly from the campaign in its first 2 months
• Average cost of $5.13 per lead



